Balistone Tiles is a specialized supplier of premium natural stone tiles derived from the best resources in Indonesia, with a distinct focus on natural Balinese stones (such as Green Stone, Black Lavastone, and White Palimanan). Their products are known globally for their quality, texture, and suitability for high-end projects like resorts, villas, and luxury residences, particularly for pools and outdoor landscaping.
Client
Bali Stone Tiles
Services
UI/UX Design
Year
2025
Team
Folkatsudio
Budget Start
~$100
Balistone Tiles sells exquisite, high-value products, but their original website presentation failed to match the premium quality and modern aesthetic of their stones.
The core challenge was:
Outdated Aesthetics: The existing homepage design appeared dated, which undermined the luxury perception of the natural stone products.
Inconsistent Branding: The visual language of the website did not fully align with the high-end market (architects, developers, and luxury homeowners) that Balistone Tiles serves.
Visual Clutter: The homepage lacked clear visual hierarchy, making it difficult for visitors to immediately grasp the range and quality of their stone products.
The Goal: To execute a full Homepage Redesign that immediately establishes a modern, clean, and elegant visual identity, allowing the premium quality of the natural stone products to take center stage.
Folkastudio focused exclusively on overhauling the visual and interactive elements of the homepage to achieve a sophisticated, contemporary look.
Clean Layout: We implemented a minimalist and spacious layout, using ample white space to enhance readability and focus attention on the stone textures and installed project photos.
Premium Color Palette: The design adopted a refined color palette, complementing the earthy, natural tones of the stones while projecting a high-end, architectural feel.
High-Impact Photography: The redesign was optimized to integrate large, high-resolution project photography, allowing the unique textures and colors of the natural stone (Green Sukabumi, etc.) to speak for themselves.
Clear Value Proposition: Key sections were established to quickly highlight the core value propositions: quality sourcing, global export, and primary stone types, ensuring immediate clarity for B2B clients.
Simplified Navigation: The main navigation was streamlined to ensure visitors could access the product catalog or contact information within a few clicks.
Mobile Responsiveness: A dedicated effort was made to ensure the new, visually rich homepage performed and displayed flawlessly on all mobile devices.
The redesigned Balistone Tiles homepage successfully transitioned the brand’s digital presence to match its premium product quality.
Elevated Brand Perception: The modern, clean aesthetic immediately conveys luxury and professionalism, making the site more appealing to architects and high-end developers.
Improved Product Focus: The stones themselves are now the undeniable visual centerpiece, significantly enhancing the impact of the product showcase.
Foundation for Growth: The new look provides a robust and contemporary foundation for future content and digital marketing efforts.
“Folkastudio’s redesign gave Balistone Tiles a sophisticated digital storefront that accurately reflects the global quality and luxury appeal of their natural stone products.”
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